Our Team

Food Bloggers Canada has a dedicated team working in the background to keep things ticking along and bring you new content and opportunities.

We’re a diverse bunch but we share one common denominator: Food!

National Team

Ethan Adeland Co-founder, Operations & Marketing

Ethan is the affable voice behind Feeding Ethan. He shares his honest adventures in the kitchen, behind the camera, travelling and in both the online/offline world.  His dishes usually include bacon, sugar and making people smile.  Most often his recipes are intertwined with a story ranging from anything to a memory of his Bubbie to preparing a Valentine’s Day three-course meal for single ladies everywhere.

He takes the idea of community-building to heart. With helping in mind, he shed his clothes along with eighteen other food bloggers and contributed his recipe for poutine to the Nudie Foodies project to help with the relief effort that devastated Japan in March of 2011.

Ethan has worked for two of the most recognizable sports brands in the world. In 2009, he packed up his car and drove from Montreal to Vancouver to work for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). He was the Venue Manager for the training venue where the men’s ice hockey teams practiced. Prior to Vancouver, Ethan was the Retail Buyer for the Montreal Canadiens of the National Hockey League.  He was responsible for managing the inventory and assisting in the design of merchandise. He also coordinated the retail program for both the 2009 NHL All-Star Game in Montreal and the Canadiens’ Centennial anniversary in 2009.

Ethan’s education is varied with a business degree in Sports Administration from the John Molson School of Business in Montreal and an MA in Early Modern English History from Concordia University. In his free time, he likes to quote Seinfeld references in everyday conversation and dream of where he’d like to surf next. Ethan currently resides in Vancouver.

Twitter: @EthanAdeland

Mardi Michels Co-founder, Advertising, Sponsorships & Partnerships

Mardi is a full-time French teacher to elementary school-aged boys and the author of eat. live. travel. write - a blog focusing on culinary adventures near and far. She has lived and worked as a teacher in Australia, Hong Kong, England, France and now calls Toronto home. As part of her job, she runs a cooking class once a week for 9-11 year-old boys, Les Petits Chefs.

Since she started blogging in May 2009, Mardi has had the opportunity to work with a wide range of brands and sponsors, notably Bertolli with their “On the menu” campaign where she live demoed an original recipe at the inaugural Foodbuzz Festival in 2009, Mushrooms Canada and The Mushroom Channel. Mardi was also fully sponsored to the International Food Bloggers Conference in Seattle in August 2010. As well as maintaining her own blog, Mardi writes for Food Network Canada and has written numerous guest posts and articles. Mardi has had recipes published in the Peko Peko charity cookbook as well as Foodies of the World.

Mardi has an Honours degree in French literature and a teaching degree from the University of Adelaide in Australia and an MA in Second and Foreign Language Teaching from the University of London (Paris campus). Currently she is half-way through the Food and the Media Certificate at George Brown College in Toronto.

Twitter: @eatlivtravwrite

Melissa Hartfiel Co-founder, Design, Technology & Content

Melissa is the author of food photography blog Eyes Bigger Than My Stomach. When she’s not eating or photographing food, she runs her own design firm, Fine Lime Designs, specializing in web and graphic design and photography with clients in the food, arts and tourism sectors.  She has photographed and styled food for Sharwood Foods, Tree of Life and Mexico Tourism,

Before starting her own company, she worked for Pharmasave National as a Business Intelligence Analyst, designing front end user interfaces for on-line corporate reporting tools and managing the technology solutions for the company’s annual trade show and conference.  Prior to that she has an extensive retail background in training, management, and community marketing.  She has been blogging in some form since 2004, when she started out on the Live Journal platform.

She is a graduate of Simon Fraser University and BCIT, an avid supporter of the arts, owner of too many cookbooks and shoes, and dog human to Sam, a bouncy yellow Labrador Retriever. She is on an ongoing quest for the perfect Mac n Cheese.  Melissa has lived throughout BC and in London, England and currently lives on the west coast, just outside of Vancouver.

Twitter: @mhchipmunk

Regional Administrators

Our regional administrators act as FBC ambassadors and contacts for their home regions.  They moderate our forums, promote FBC through social media and local meetups and tweetups, as well as being a voice for their local regional food bloggers.  You can contact them directly via their blogs, twitter or through our Contact Form.

Sean Neild British Columbia Regional Admin
Author of Sean’s Adventures in Flavortown
Twitter: @YVRBCbro

Michelle Peters-Jones Alberta Regional Admin
Author of The Tiffin Box
Twitter: @michpetersjones

Kathryne Grisim Saskatchewan/Manitoba Regional Admin
Author of Food Musings
Twitter: @foodmuser

Calantha Elsby Ontario Regional Admin (excluding Toronto)
Author of Piecurious
Twitter: @calanthaelsby

Debra Wong Toronto Regional Admin
Author of Ate by Ate
Twitter: @AtebyAte

Aimee Wimbush Bourque Quebec Regional Admin
Author of Simple Bites and Under the High Chair
Twitter: @simplebites

Kathy Jollimore Atlantic Regional Admin
Author of Eat Halifax
Twitter: @KathyJollimore

Regional Event Calendar Contacts

We are very pleased to provide our members with event listings for their regions that include Farmers’ Markets, Food and Beverage events and Cooking Classes or Seminars.  If you know of an event and would like to have it listed please feel free to contact one of our regional contacts through their blogs, twitter or our Contact Form.

Melissa Hartfiel British Columbia, Northern Territories
Eyes Bigger Than My Stomach
Twitter: @mhchipmunk

Michelle Peters-Jones  Alberta, Saskatchewan, Manitoba
The Tiffin Box
Twitter: @michpetersjones

Tiffany Mayer Ontario (excluding Toronto)
Eating Niagara
Twitter:@EatingNiagara

Debra Wong Toronto
Ate by Ate
Twitter: @AtebyAte

Janice Lawandi, Boris Sem, Michelle Little Quebec
Kitchen Heals Soul, The Gluttoners, Roasted respectively
Twitter: @KtchnHealsSoul, @Gluttoners, @RoastedMontreal respectively

Aimee White Atlantic Canada
Food: Je t’Aimée
Twitter: @Food_Je_tAimee