It was fitting that the inaugural Food Bloggers of Canada Conference was book-ended by winter weather. My drive to the conference took me along the side roads north of Toronto. On Friday afternoon I wended through a twinkling, ice-shellacked landscape. It was so beautifully distracting that I needed to remind myself not to let my [...]
As most FBC members will know, we’ve been just a little bit busy over the past few months, preparing for Canada’s first dedicated food blogging conference coming to Hockley Valley Resort April 12-14th 2013. Amongst the FBC2013 updates, we’ve also been working hard to bring you useful resources and inspiring content but we realise that [...]
Whether you’ve been blogging for six months or six years, no matter how much the technology changes, the importance of building relationships doesn’t. But it does evolve as bloggers, brands and their agency representatives learn how to navigate the online world. I’ve helped plenty of brands and agencies understand how to work better with bloggers. [...]
The days of big in-house marketing departments are gone. Instead, publishers often fill the gap with professional publicists. As a result, the once common multi-city, cross-country book tours have been replaced by smaller launches supplemented with online reviews. While bloggers are playing a bigger and bigger role in book buzz, they are being asked to [...]
There are no borders in this online world we live in. Even though there are over 800 Food Bloggers of Canada members (and counting), the beauty of the world we live in is that anyone can access our site. Yes, there is a distinctive Canadian flavour (with a U), but a resource is a resource [...]
Find Us On The Web