Top

FBC2014 Conference Schedule

We’re excited to announce the schedule for FBC2014 at the Four Seasons Hotel Vancouver this October 17 – 19th.

Whether you are at FBC2014 in Vancouver or following it vicariously through our conference hashtag #FBC2014, here is a copy or our FBC2014 Program that you can download for handy reference.

Thursday, October 16th

1PM – 5PM: Pre-Conference Food Photography Seminar

Separately purchased Pre-Conference Ticket required for entry
Four Seasons Hotel Vancouver
Session Presenters: Matt Armendariz & Adam Pearson

This food photography session with Matt & Adam is for those attendees who purchased a separate pre-conference ticket.

Bring your camera, camera manual and tripod.   Wear comfy clothes and shoes as you will be on your feet and moving around throughout the session.

Friday, October 17th

1PM – 4PM: Pre-Conference Food Writing Seminar

Separately purchased Pre-Conference Ticket required for entry
Four Seasons Hotel Vancouver
Session Presenter: Dianne Jacob

This intensive food writing session with Dianne is for those attendees who purchased a separate pre-conference ticket.

2:30PM – 6:30PM: FBC2014 Registration

Four Seasons Hotel: Chartwell Lounge

Come get your conference badge, your swag bag and all the information you’ll need to enjoy your weekend.

5:30PM – 6:45PM Cocktail Reception

Four Seasons Hotel: Park Ballroom Foyer

Mix and mingle one on one with your fellow bloggers, sessions speakers and brand representatives while enjoying some pre-dinner tasty appetizers courtesy of our conference sponsors.

7:00PM – 9:00PM Gala Dinner & Keynote Address

Presented by Dairy Farmer’s of Canada
Four Seasons Hotel: Park Ballroom
Keynote Address: Robin Esrock

Put on your best frock or bow tie and come dine with old and new friends.  Executive Chef Ned Bell and the outstanding culinary team at the Four Seasons will be showcasing the delicious work of Canada’s dairy farmers.   After dinner, be prepared to be entertained and inspired by best-selling author, blogger and tv personality, Robin Esrock during our keynote address.

9:00PM – Midnight Kick Back and Enjoy the Evening

Four Seasons Hotel: Chartwell Lounge

After dinner, feel free to chill out in our conference lounge with friends or, hit the city for a fun Friday evening.  The hotel is just blocks from the Granville Street entertainment district, the waterfront, and Robson and Alberni streets – Vancouver’s best stop for shopping – or window shopping depending on your budget!

Saturday, October 18th

7:00AM – 8:45AM  Breakfast

Four Seasons Hotel – Park Ballroom

9:00 AM – 9:15AM Opening Remarks With Canadian Lentils

9:15AM – 10:15 Wearing ALL the hats – The Importance of the Versatile Blogger

Park Ballroom
Session Presenters: Shauna Ahern, Corwin Hiebert & Julie van Rosendaal

Food bloggers are their own writers, photographers, editors, accountants, brand managers, SEO experts, CEO, assistants and Chief dishwasher! This panel will discuss the significance of being a Jack/Jill of all blogging trades, yet also understanding where your individual strengths lie and utilizing them to your advantage.

10:15AM – 10:35AM Coffee Break

Park Ballroom Foyer
Presented by Salt Spring Coffee and Butter Baked Goods

10:35AM – 11:35AM Two Sides to Every Story – the Journey From Blog to Book

Park Ballroom
Session Presenters: Robert McCullough & Tara O’Brady

Every blog to book has its own unique story. Tara and Robert will share their story as to how they came to work together. They will also provide practical and useful advice to keep in mind and follow when trying to stand out amongst the masses.

11:35AM – 11:45AM Break

11:45AM – 12:45PM Honesty is Still (and will always be) the Best Policy- The Ethics of Blogging

Park Ballroom
Session Presenter: Dianne Jacob

In blogging, like in life, there is right and wrong — and grey area. While there are few laws in the blogging world, ethical and moral behavior still applies. Dianne Jacob tackles getting stuff for free and “ sponsored posts” in a discussion about what continues to be a sensitive topic for the blogging community, whether on blogs or social media.

12:45PM – 1:45PM – Lunch

Park Ballroom

1:50PM – 2:50PM Making Cents of Your Content (and by cents, we mean $$)

Park Ballroom
Session Presenters: Duncan Clark & Andrea Kolber

You’ve done the cooking, shooting, eating, writing and the posting – now what?  Understanding how you, as the content manager of your blog, can add REAL value to the people who care about your site can be easy if you take the right approach. This panel will cover off specific approaches to make sense of your stats and turn that data into valuable information that you can take to brands and PR agencies as well as improve your readers’ experience on your site.

3:00PM – 7PM Free Time

7:00PM – 9:00PM  Dinner

Presented by Blend & Extend (a partnership between Canada Mushrooms & Ontario Beef)
Park Ballroom

Saturday night’s dinner will be a Blend & Extend Showcase that will partner mushrooms and beef.  Sit down and enjoy a delicious meal and then get ready for a post dinner presentation…

8:15 – 9:00PM – How The F#@*k Did We Get Here?

Park Ballroom
Session Presenters: Thug Kitchen

Kick back after dinner and prepare to be entertained by the bold team behind Thug Kitchen as they share the story of their journey from beginner bloggers like everyone else to becoming a food blog sensation… all while maintaining their anonymity!  Sponsor House of Anansi will be providing everyone in the audience a copy of the new Thug Kitchen book.  Bring your copy to our conference lounge (Chartwell) after dinner for a chance to mix and mingle with the authors and have your book signed.

9PM – Midnight Kick Back and Enjoy the Evening

Four Seasons Hotel: Chartwell Lounge

After dinner, feel free to meet up with your fellow attendees in the conference lounge, enjoy the city or have an early night – the evening is yours!  The authors of Thug Kitchen will be on hand to sign copies of their book and chat in Charwell after dinner.

Sunday, October 19th

7AM – 8:30AM Burnbrae Farms Breakfast

Four Seasons Hotel – Location TBD

Come down and fuel up for the day with a hearty hot breakfast, complete with a Burnbrae Farms omelette station and Salt Spring Coffee

8:45AM – 9:00AM Opening Remarks

Park Ballroom

9:00AM – 10:00AM Create your Own Space – Finding Your Blog’s Niche

Park Ballroom
Session Presenters: Melissa Hartifiel, Laura-Jane Koers & Aimee Wimbush-Bourque

Separating and distinguishing yourself from the crowd can help you gain focus, get noticed, and build a community. This panel will cover how “niche” does not mean “small”.  We’ll show you how to narrow and keep your focus, how to use your niche as a selling point to brands and editors, and how you grow your blog’s community and income.

10:00AM – 10:20AM Coffee Break

Park Ballroom Foyer
Presented by Salt Spring Coffee 

10:20AM – 11:20AM More than Meets the Eye – The Business of Food Photography

Park Ballroom
Session Presenters: Matt Armendariz & Adam Pearson

With multiple cookbooks and major brands in their portfolio, Matt and Adam know that the business of food photography is much more than just taking a photo with food on a plate. Setting expectations, knowing your worth, working within a budget, copyright issues, licensing decisions, sending invoices, getting paid are just some of the behind-the-scenes factors that have nothing to do with the actual photos themselves. Matt and Adam will share how they’ve built their business and provide practical advice in dealing with the other side of food photography.

11:20AM – 11:30AM Break

11:30am – 12:30PM The Art of the Story – The Importance of Sharing 

Park Ballroom
Session Presenters: Ashley Rodriguez & Julie Van Rosendaal

Incorporating your own life into your writing can (and will) draw readers in and keep them engaged. However, that’s easier said than done when you start asking yourself, “How much is too much?” Ashley and Julie are known for letting their readers into their lives but also know where to draw the line. They will share how they weave their unique stories into their work which allows readers to feel like they’re sitting at their kitchen table.

12:30 – 1:00PM FBC2014 Conference Wrap Up

Park Ballroom
Session Presenters: Ethan Adeland & Melissa Hartfiel

1:00PM – 2:00PM Lunch

Location TBD

Join us for one last meal together.  A boxed “to-go” lunch option will also be provided for those who need to head to the airport to catch flights.

**Sessions and times are subject to change