Summer can be a traffic wasteland for a food blogger as readers head outside and away from the kitchen or the city's restaurant scene. So why not make use of the down time to prep your blog for the very busy fall and winter blogging season? Shareba Abdul shares 11 tips to get your blog prepped for the busiest time of the year for food blogging.
I’m in a live-in-the-moment kind of person who likes to enjoy things as they come. This is why I don’t like it when stores start putting out merchandise for holidays three months in advance. Who wants to think about Halloween in the middle of summer?! Unfortunately, it’s not just retail companies that need to plan ahead.
As much as we don’t want to think about it, our busiest season is coming up. From September to December we have back-to-school, Thanksgiving, Halloween, Christmas and New Year's to write about. Between the special events and seasonal recipes, it can be easy to spend every moment creating content for your blog. This is great, but I know you’ve all got housekeeping that you need to do, and now is the time to get it done.
Here Are 11 Tips To Get Your Blog Into Fighting Fall Shape:
1. Start Brainstorming Ideas For Fall Posts
Can you go beyond creating a pumpkin spice or apple recipe? Challenge yourself to stand out from the crowd. If you need some help, try reading this article on writing prompts for food bloggers.
2. Make a Game Plan
Once you’ve got a list of ideas, see if you can start creating an editorial calendar for the last four months of the year. If you’ve already started this, you’re in great shape.
3. Get Ready for Recipe Testing
If you’ll be doing a lot of recipe testing in the coming months, you should read this post about setting up a recipe development notebook. Organization always makes things easier.
4. Make Sure You're Staying Safe
Now might be a good time to make sure that you’re taking the right precautions to stay safe online. There are lots of good photos opportunities coming up in fall, so let’s make sure that we’re sharing safely.
5. Improve Your Images
Speaking of photos, have you been wanting to improve your images? This article can help you get out of that photography rut.
6. Be Pinterest-friendly
Of course, once you have nice photos you want to make them easy to pin. Be sure to add your alt tags and a pin-it button. You can find more details about using Pinterest on the Food Bloggers of Canada website.
7. Make Your Blog Load Faster
With all of the awesome content and beautiful images that you’re going to have on your website, the last thing you want is for people to leave before your page loads! Use these easy (and FREE) tips to help make your blog load faster.
8. Watch Those Links & Tags
You should also make sure that any sponsored links on your blog have been designated as nofollow and that you’re using <h> tags properly. These aren’t the most exciting tasks, but you’ll be happy that you checked up on these. Oh, and check for any broken links on your website too.
9. Organize Your Files
One thing that I really need to catch up on is organizing my files. It’s so easy to lose track of photos, recipes and notes on your computer. It’s a big job, but it’s worth it in the long run.
10. Create a Professional Invoicing System
If you’re making money from your blog, you might want to take a look at your invoicing system. Are you happy with it? Is there anything you’d like to improve on? Why not make those fixes now before securing your sponsored holiday posts?
11. Take a Break!
Last, but not least, make sure you enjoy some time off! Is that counter-intuitive in this list? Maybe … but I think it’s really important to give yourself some downtime before the crazy season begins.
This isn't an exhaustive list, but it’s a good idea to make sure that you’re on the right track with all of these. Actually, writing this article made me realize that I have some work to do myself.
So while I might avert my eyes from the winter jackets that are on display at Costco, I will take a few minutes to get myself ready for fall. I hope you will too. If you have any tips to add to this list, please add them in the comments below.
11 Things to do to Get Ready for Fall Bloggingwas written by regular FBC Contributor, Shareba Abdul. Shareba is a food blogger and freelance writer. She holds an Honours Bachelor of Applied Arts in Media Studies, a Diploma in Journalism, and has a passion for writing, photography and blogging. You can check out her yummy discoveries at InSearchOfYummyness.com or connect with her on Facebook, Pinterest, Twitter and Google+.