Throughout January we will be running our 31 Day Blog Challenge: 31 days to clean up, grow and improve your blog. What better time than the start of a new year to get things sorted and ready to go for a brand new year of blogging?
We’ll be sharing 31 tips, ideas, and strategies for you to get things in order and make blogging easier. This is Day 10.
Today’s task revolves around working with brands or restaurants. This may not be something you’re interested in doing and that’s ok but you can still do the task – we’ll show you how to modify it for yourself further down the article.
If one of your goals this year is to work with brands or restaurants, you may need to be the one to make the first move. And that requires some planning.
1. Identify who you’d like to work with and why. Perhaps you love a specific product and think you’d make a great ambassador for it. Or maybe you’re a fan of a particular restaurant and would like to be the first to showcase their seasonal menus on your blog.
2. Research who the right people to contact are – this can take some work.
3. Don’t want to do the same thing as every other blogger? Come up with your own ideas of how you can work with a specific brand or restaurant. Remember, it has to benefit both you AND the brand. You know your readers best – you know what kind of content they’d like to see!
4. Put together a proposal – make it professional and ensure it clearly states your idea, how you will execute it and what the benefits of it will be to your client
Look at the press releases you receive – if there’s something that catches your eye and they are offering up product or interviews but there’s nothing about their suggestions that wow you, think of other ways you can take what they’re offering and make it unique – and then approach them with it.
Send it out there. It never hurts to think big but sometimes, thinking small can be just as beneficial. Smaller niche brands can give you unique content and differentiate you from other blogs.
For more help working with brands, check out our articles on how bloggers and PR pros work together, creating a stellar sponsorship pitch and ten tips to help bloggers and brands work together.
I Don’t Want to Do Sponsored Content
No problem! You can approach it from a more journalistic angle. For example, if you focus on local food, contact local growers or your local farmer’s market and ask if you can interview them for your blog. Introduce your readers to where their food comes from.
If you’re a restaurant blogger, maybe you can interview local chefs about their approach to their menus. Or ask to tour the local culinary institute and write about where tomorrow’s chefs are learning their craft.
The opportunities are endless – you just need to think differently. And moving away from where the crowds are gives you the opportunity to stand out. Take the time to sit down and really think about some different things you can do (see yesterday’s task on brainstorming!)