When Food Bloggers of Canada (FBC) was first formed, we wanted FBC to make a difference in the lives of Canadian food bloggers. It was to be a friendly place that people could learn, grow and meet one another. But now, with 1200 members and growing, we have the chance together to make a difference in the lives of others. Canadian food bloggers can make a difference!
With October being Breast Cancer Awareness Month, FBC is excited and proud to sponsor KitchenAid Canada's Cook For The Cure Program. Since 2002, over $2.3 million has been raised through the KitchenAid's Cook for the Cure programs including $75 donations to the Canadian Breast Cancer Foundation (CFCF) for every KitchenAid Raspberry Ice Stand Mixer sold.
Cook For the Cure Culinary Showdown
This year, KitchenAid is offering you the chance of a lifetime with the Cook for the Cure Culinary Showdown! The Culinary Showdown is your chance to cook alongside an all-star cast of your favourite celebrity chefs! On December 7, 2013 at Toronto's Fairmont Royal York Hotel, emcee Dean McDermott and chefs Lynn Crawford, Chuck Hughes, Mark McEwan, Vikram Vij, Corbin Tomaszeski and Tyler Florence will be looking for you to join their teams as they compete versus one another.
By achieving certain targets, you will have the chance for the following.
Raise $1,000* and you can attend the Culinary Showdown, enjoy a three-course meal and have the opportunity to win incentive prizes.
Raise $2,500* and you can participate in the Celebrity Chefs School, attend the Culinary Showdown, enjoy a three-course meal, win incentive prizes, and compete to be one of the top 50 fundraisers
And the Top 50 Fundraisers will receive all of the rewards of raising $2,500, AND compete on stage alongside celebrity chefs. You’ll also receive a branded apron, a chef’s hat, and a gift from KitchenAid.
BONUS: Participants who raise a minimum of $6,000 or more will be entitled to bring one guest to the Culinary Showdown.
*travel expenses are not included.
Getting You Started
The first step towards making a difference is by visiting the Cook for the Cure site and registering to be a fundraiser.
As you can see, we have turned the FBC site a special colour. It's not pink, but it's the classic KitchenAid Raspberry Ice in honour of the campaign. You too can show support on your blog and inform your readers of your fundraising efforts with the FBC Cook For the Cure Badge. If you need assistance putting the badge on your site, please refer to this tutorial.
Everyone involved with Cook for the Cure Culinary Challenge wants you to succeed and have a chance to meet and/or cook with your culinary hero, so they've provided tips to help you get started with your fundraising efforts.
Your blog and social media channels are a great place to start and letting your readers know about your fundraising efforts. Once you register and provide the link on your blog, it's easy for them to donate. The old-fashioned way of fundraising still works as well in the form of a bake sale, having a potluck or inviting everyone over for an evening of Food Network and contributing a few dollars that way. Every dollar counts and it can add up pretty quickly!
We will be updating the page with more tips and sharing success stories of how FBC members are doing so we can all benefit, so stay tuned for more information. In the meantime, just remember, as bloggers we have the power, the voice and the platform to be heard and make a difference!
We'll leave the final words of inspiration to Chef Tyler Florence...