Our Team

Food Bloggers Canada has a dedicated team working in the background to keep things ticking along and bring you new content and opportunities.

We’re a diverse bunch but we share one common denominator: Food!

Executive Team

Ethan Adeland Co-founder and Managing Director, Sponsorship & Marketing

Ethan is the affable voice behind Feeding Ethan. He shares his honest adventures in the kitchen, behind the camera, traveling and in both the online/offline world.  His dishes usually include bacon, sugar and making people smile.  Most often his recipes are intertwined with a story ranging from anything to a memory of his Bubbie to preparing a Valentine’s Day three-course meal for single ladies everywhere.

Ethan has worked for some of the most recognizable sports brands in the world. From 2005-2009, Ethan was the Retail Buyer for the Montreal Canadiens of the National Hockey League. He was responsible for managing the inventory and assisting in the design of merchandise. He also coordinated the retail program for both the 2009 NHL All-Star Game in Montreal and the Canadiens’ Centennial anniversary in 2009. Wanting a new opportunity, he packed up his car and drove from Montreal to Vancouver to work for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). He was the Venue Manager for the training venue where the men’s ice hockey teams practiced. In 2011, he joined the BC Lions Football Club as Merchandise Manager. In addition to winning a Grey Cup championship in 2011, he oversaw a department that broke all sales records in team history.

Ethan’s education is varied with a business degree in Sports Administration from the John Molson School of Business in Montreal and an MA in Early Modern English History from Concordia University. In his free time, he likes to quote Seinfeld references in everyday conversation and dream of where he’d like to surf next. Ethan currently resides in Vancouver.

Twitter: @EthanAdeland

Melissa HartfielMelissa Hartfiel Co-founder and Managing Director, Design, Editorial & Finance

Melissa is the author of food photography blog Eyes Bigger Than My Stomach. When she’s not eating or photographing food, she runs her own design firm, Fine Lime Designs, specializing in web and graphic design and photography with clients in the food, arts and tourism sectors.  She has photographed and styled food for Sharwood Foods, Tree of Life and Mexico Tourism among others.

Before leaping into the world of being an entrepreneur, she worked for Pharmasave National as a Business Intelligence Analyst, designing front end user interfaces for on-line corporate reporting tools and managing the technology solutions for the company’s annual trade show and conference.  Prior to that she has an extensive retail background in training, management, merchandising and community marketing.  She has been blogging in some form since 2004, when she started out on the Live Journal platform.

She is a graduate of Simon Fraser University and BCIT, an avid supporter of the arts, owner of too many cookbooks and shoes, and human to SamTheDog, a bouncy yellow lab who serves as the FBC Chief  Morale Officer. She is on an ongoing quest for the perfect Mac n Cheese.  Melissa has lived throughout BC and in London, England and currently lives on the west coast, just outside of Vancouver.

Twitter: @mhchipmunk

Regional Administrators

Our regional administrators act as FBC ambassadors and contacts for their home regions.  They promote FBC through social media and are the friendly faces at local meetups and tweetups, as well as being a voice for their local regional food bloggers.  You can contact them directly via their blogs, twitter or through our Contact Form.

Sean NeildSean Neild British Columbia Regional Admin
Author of Flavortown Adventures
Twitter: @YVRBCbro



Michelle Peters-JonesMichelle Peters-Jones Alberta Regional Admin
Author of The Tiffin Box
Twitter: @michpetersjones



Kathryne GrisimKathryne Grisim Saskatchewan/Manitoba Regional Admin
Author of Food Musings
Twitter: @foodmuser



Tiffany Mayer Ontario (excluding Toronto)
Eating Niagara



Debra WongDebra Wong Toronto Regional Admin
Author of Ate by Ate
Twitter: @AtebyAte



Janice_FBC_bwJanice Lawandi Quebec Regional Admin
Author of Kitchen Heals Soul
Twitter: @KtchnHealsSoul



Kathy JollimoreKathy Jollimore Atlantic Regional Admin
Author of Eat Halifax
Twitter: @KathyJollimore