Our Team

Food Bloggers Canada has a dedicated team working in the background to keep things ticking along and bring you new content and opportunities.

We’re a diverse bunch but we share one common denominator: Food!

Executive Team

Ethan Adeland Co-founder and Managing Director, Sponsorship & Marketing

Ethan is the affable voice behind Feeding Ethan. He shares his honest adventures in the kitchen, behind the camera, traveling and in both the online/offline world.  His dishes usually include bacon, sugar and making people smile.  Most often his recipes are intertwined with a story ranging from anything to a memory of his Bubbie to preparing a Valentine’s Day three-course meal for single ladies everywhere.

Ethan has worked for some of the most recognizable sports brands in the world. From 2005-2009, Ethan was the Retail Buyer for the Montreal Canadiens of the National Hockey League. He was responsible for managing the inventory and assisting in the design of merchandise. He also coordinated the retail program for both the 2009 NHL All-Star Game in Montreal and the Canadiens’ Centennial anniversary in 2009. Wanting a new opportunity, he packed up his car and drove from Montreal to Vancouver to work for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). He was the Venue Manager for the training venue where the men’s ice hockey teams practiced. In 2011, he joined the BC Lions Football Club as Merchandise Manager. In addition to winning a Grey Cup championship in 2011, he oversaw a department that broke all sales records in team history.

Ethan’s education is varied with a business degree in Sports Administration from the John Molson School of Business in Montreal and an MA in Early Modern English History from Concordia University. In his free time, he likes to quote Seinfeld references in everyday conversation and dream of where he’d like to surf next. Ethan currently resides in Vancouver.

Twitter: @EthanAdeland  |  Instagram: @EthanAdeland

Melissa & SamMelissa Hartfiel Co-founder and Managing Director,  Editorial, Finance & Design

Melissa is the author of food photography blog Eyes Bigger Than My Stomach. When she’s not eating or photographing food, she runs her own design firm, Fine Lime Designs, with clients in the food, arts and tourism sectors.  She has photographed and styled food for Sharwood Foods, Tree of Life and Mexico Tourism among others.

Before leaping into the world of being an entrepreneur, she worked for a national retailer as a Business Intelligence Analyst & Developer, designing corporate on-line and off-line reporting tools.  She also managed the technology solutions for the retailer’s annual trade show and conference.  Prior to that she has an extensive retail background in training, management, merchandising and community marketing.  She has been blogging in some form since 2004, when she started out on the Live Journal platform.

Melissa is a graduate of Simon Fraser University and BCIT, an avid supporter of the arts, owner of too many cookbooks and shoes, and human to SamTheDog, a bouncy yellow lab who serves as the FBC Chief  Morale Officer. She is on an ongoing quest for the perfect Mac n Cheese.  Melissa has lived throughout BC and in London, England and currently lives on the west coast, just outside of Vancouver.

Twitter: @mhchipmunk  |  Instagram: @mhchipmunk

Our Regular Contributors

Shareba Abdul - General Contributor and Correspondant

Shareba AbdulIn spite of one misadventure with some very burnt (and flammable) cookies, Shareba loves to explore her love for food in the kitchen and away from home. She enjoys discovering new ways to enjoy food, and shares that passion through words and photography on her blog, In Search Of Yummy-ness

Shareba writes monthly blogger resource posts for FBC, covers food events in the Toronto area and conducts interviews with people doing cool things in the Canadian food scene!  Check out Shareba’s posts here.

Connect with her on FacebookPinterestTwitter and Google+.  

Todd Beal – Atlantic Canada Craft Beer Correspondent 

Todd Beal follows the craft beer scene closely in the Canadian Maritimes and reports on it weekly on his blog, Maritime Beer Report. He is asked to comment frequently on television, newspapers and magazines as a craft beer expert. He can be heard Friday afternoons on News 95.7 commenting on beer.

Todd shares his expertise in the FBC Canada’s Craft Beer column as our Atlantic Craft Beer Guy.  You can read Todd’s posts here.

Visit his blog and follow him on twitter @MaritimeBeerRpt

Sondi Bruner – Allergen Friendly Recipe Remix

Sondi BrunerSondi Bruner is a holistic nutritionist, freelance writer and food blogger. She educates people who follow allergen-friendly diets about how to eat simply, deliciously and safely, allowing them to rediscover the pleasure of food. When she’s wearing her writer’s hat, she works with natural health brands to create content that will help their customers live fulfilling, healthful lives.

Sondi is our resident nutritionist and writes the FBC Allergen Friendly Recipe Remix column and also contributes general posts on blogging and writing.  You can read all of Sondi’s posts here.

Connect with Sondi at  Or you can follow Sondi on Facebook or Twitter.

Janice Lawandi – Kitchen Geekery

Janice LawandiJanice is a PhD-chemist-turned-baker, which is why she loves to use science to understand and solve problems in the kitchen. She is currently working as a recipe tester and writer in Montreal, QC.

Our resident “Dr. J”, Janice writes the FBC column Kitchen Geekery where she explains the science behind basic tasks in the kitchen.  You can read all of Jan’s posts here.

Visit Janice’s blog, Kitchen Heals Soul, for more baking science and inspiration. You can also follow her on FacebookTwitter, and Google+.

David Ort – Ontario/Quebec Craft Beer Correspondent

David OrtDavid Ort writes about food, travel, and craft beer for various online and print publications. His first book, The Canadian Craft Beer Cookbook, is in bookstores and available for purchase online.

David shares his beer expertise in the FBC Canada’s Craft Beer column as our Easter Craft Beer Guy.  You can read David’s posts here.

For more of his thoughts on all things edible and potable follow him on Twitter or get in touch with him at

Michelle Peters Jones – The Spice Box

MIchelle Peters JonesMichelle Peters Jones blogs at The Tiffin Box, and is a food writer, recipe developer and communications professional. She loves weaving stories around food, and creates recipes inspired by her family and friends.  She writes about East Indian, British and Canadian food, with a strong focus on using fresh, local and sustainable ingredients.

Michelle writes the FBC Spice Box column as well as contributing occasional blogger resource posts.  You can read all of Michelle’s posts here.


Regional Administrators

Our regional administrators act as FBC ambassadors and contacts for their home regions.  They promote FBC through social media and are the friendly faces at local meetups and tweetups, as well as being a voice for their local regional food bloggers.  You can contact them directly via their blogs, twitter or through our Contact Form.

Sean NeildSean Neild British Columbia Regional Admin
Author of Flavortown Adventures
Twitter: @YVRBCbro



MIchelle Peters JonesMichelle Peters-Jones Alberta Regional Admin
Author of The Tiffin Box
Twitter: @michpetersjones



Kathryne GrisimKathryne Grisim Saskatchewan/Manitoba Regional Admin
Author of Food Musings
Twitter: @foodmuser



Tiffany Mayer Ontario (excluding Toronto)
Eating Niagara



Debra WongDebra Wong Toronto Regional Admin
Author of Ate by Ate
Twitter: @AtebyAte



Janice LawandiJanice Lawandi Quebec Regional Admin
Author of Kitchen Heals Soul
Twitter: @KtchnHealsSoul



Kathy JollimoreKathy Jollimore Atlantic Regional Admin
Author of Eat Halifax
Twitter: @KathyJollimore