FBC is excited to be partnering with the Dairy Processors Association of Canada!

In this campaign, we are looking for family-friendly bloggers, Registered Dietitians, and healthy lifestyle bloggers. Dairy products are natural and packed with the nutrients that Canadians need to lead a healthy life. They’re a delicious way to get many of the vitamins and nutrients that Health Canada says Canadians are not getting enough of, including vitamins A, D, and calcium. DPAC wants to find new and innovative ways to cut through the noise to share valid information on the unique nutritional role that dairy can play in supporting a healthy lifestyle for Canadian children and adults. DPAC’s mission is to ensure that dairy continues to be an important part of every Canadian diet. DPAC wants to remind Canadians of the well-understood health benefits of dairy and share new reasons why they should continue to make it part of their diets.

The Details - Blog Post and Social Media

4 FBC Members (1 French, 3 English) will be selected to create TWO recipe blog posts each to live on their own website.

  • Post is to be published between June and July (further details will be provided for those that are selected)

  • 2 recipes (including TikTok videos) to be made with Canadian milk and/or dairy products

  • The post and recipe aims to target active Canadians and millennial parents

  • Post and recipe should focus on delicious recipes and that dairy contributes to a healthy and balanced diet. Audiences should understand that nutrients and vitamins found in dairy help them live the healthy, active lifestyle they want, no matter their age.

  • The objective is to promote dairy products without mentions of any brands.

  • The campaign does not allow dairy alternatives products, as well as messages including: dairy, is better than plant-based products.

The post will be supported with a series of social media posts with the following on social media tagging and using hashtags:


  • All disclosures (post and social media) should adhere to the guidelines set forth by Ad Standards.

  • Blog post and social media will properly disclose the sponsored partnership.

  • On social media, the hashtag #Ad or #Sponsored, not #Spon, not #Sp must be used.

  • Disclosure for social media should be evident at the end of the tweet, IG, FB, etc.

  • Sponsored disclosure content mention should be at the top of the blog post

  • DPAC ATLC and FBC may share posts and photos on social media (Twitter, Facebook, Instagram, Tik Tok), with credit given to bloggers


  • Payment of $1600 for two recipes including TikTok videos

Bloggers will invoice Food Bloggers of Canada. (Invoice details will be provided for those that are selected).

HOW TO APPLY: Fill out the form by clicking hereDeadline to apply is Friday May 20th, 2022 11:59pm ET

Please feel free to message me if you have any questions or concerns. All the best and have a great day!


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