We here at Food Bloggers of Canada are thrilled to be featured in Canada's new food-focused digital magazine - Eat In Eat Out (EIEO). Basically, your one stop shop for delicious news and recipes, EIEO features both chef and home economist-tested seasonal recipes, trustworthy restaurant reviews, chef interviews and recipes from six featured FBC members (Mmm is For Mommy, The Yum Yum Factor, Global Dish, Once Upon a Cutting Board, Sweet Twist of Fate, I'll Have What She's Having pp 42-53). EIEO is for anyone craving reliable, engaging content and who loves to cook at home or dine out.
Created and conceived by Lori Kennedy - the President of Avalon Custom Content, a custom content provider to the food industry spanning almost two decades, EIEO reflects Kennedy’s love of cooking and dining. “You can never have too many recipes. Our recipes are approachable, simple and great tasting. Our content is not for ‘super-foodies.’ Time-saving use of packaged goods as ingredients is not off-limits. It’s for real every-day cooks,” says Kennedy.
The inaugural, Holiday Entertaining issue (online Nov 15) features content (and a recipe) from Canadian chef Christine Cushing as well as a witty sign-off column from US-based food personality, Denise Vivaldo. Kennedy has partnered with a network of home economists, recipe developers, food writers and as well as Canadian food bloggers to provide a unique voice in the digital food sphere. Amongst these, you’ll find Canadian food and wine writer Shari Darling, author of “Orgasmic Appetizers and Matching Wines,” who will be sharing some of her recipes in the Holiday issue.
We're so excited that every issue of EIEO will feature food bloggers' stories and recipes and happy to be featured in an article ourselves on pp 40-41 🙂 Kennedy is keen to expose food blogging to readers who may never have read them before. Helping bloggers market their blogs in a new way, is a win-win for both EIEO and food bloggers!
I personally love that EIEO has recreated the comfortable editorial format of a print magazine while adding the interactive and engaging experience of embedded links, audio, videos, recipe searchability, archived back issues and contests. All the benefits of your favourite magazine with the convenience of added content at your fingertips!
With ‘Eat In’ covering off cozy nights spent at home, the ‘Eat Out’ half of the magazine covers the scene beyond your doorstep by tapping into the regional expertise of food writers for restaurant reviews (including reviews by our own FBC Members Sean Neild, Stephanie Arsenault and Heather Nolan) and chef features from across Canada. “We have created a simple 12-step ‘at a glance’ restaurant review that gets to the point quickly. What is the vibe, can I bring my kids, what kind of food, and how much?” says Kennedy. Can't ask for more than that!
EIEO brings together marketers, food bloggers and consumers in a unique way. Kennedy is excited about exploring this new distribution method - as she says, “up until now, mailed out printed materials don't offer a way for consumers to give feedback [...] As an online publication, social media will play a key role in spreading the word, building a following, and creating a community of readers, bloggers and marketers that will be immediate and interactive. That’s very exciting.”
EIEO will be published quarterly with fresh, tasty content added regularly to whet your appetite for food news that will have you coming back for seconds. Sign up today to become an EIEO Insider! When you sign up, you will be the first to know when a new issue of EIEO is online, receive exclusive promotions, coupons and FREE samples.
Plus, by signing up, you will be automatically entered to win one of four prize packs in each issue. The holiday prizes include:
Prize Pack 1: BITS & BITES: 1 set of 4 Reindeer Plates ($20 value).
Prize Pack 2: BOOKS for COOKS: 2 cookbooks reviewed in the Holiday 2011 issue ($53 value).
Prize Pack 3: STARTERS: 1 Costco gift card for $100. Prize Pack 4: COOKIES: 1 set of gingerbread men measuring spoons ($20 value).
The contests are open to residents of Canada (excluding. Quebec) only.