
To build a career, the right question is not “What job am I passionate about doing?” but instead “What way of working and living will nurture my passions? ~ Cal NewportI’ve been an entrepreneur for almost 10 years now and JustineCelina is my answer to working and living in a way that nurtures my passions — it’s truly what I feel I’m meant to be doing. I’m at my happiest (and most inspired) when I’m creating in all areas of my life and sharing it. I also wanted to experiment with marketing myself and my creative services in a more personal way — it started out as an elaborate advertisement to showcase my creative work. About 4 years ago the industry really started to shift and I noticed more and more brands working directly with bloggers and content creators — bypassing agencies and studios. I’d always wanted to start a blog and I thought that I would be uniquely qualified with my professional background. Although it is still a marketing tool for client work, it’s evolved past that now into its own thing, which is incredibly rewarding for me. How did you decide on your blog name? Justine is my first name and Celina is my middle name. Professionally, I’d always gone by Justine Maguire, so I thought it made sense to use JustineCelina for my blog, since I use my blog to showcase a more personal side of my work alongside my personal brand. What do you blog about? I call JustineCelina ‘A Creative Lifestyle Blog’, but it’s so much more than that. JustineCelina.com is a Canadian lifestyle blog where I’m passionate about creating in every area of my life and sharing it. Over the past year and nine months its become a hub of curated content covering a variety of topics including lifestyle, beauty, fashion, food, entertaining, music, design and DIY. Is your blog your business, your hobby or something in between? It’s always been both for me and I set it up with that intention from day 1. I like to think of it both as a portfolio with a more personal spin and a chronicle of my life (albeit, my highlight reel). I use JustineCelina as a way to showcase my creative work — it’s basically an elaborate advertisement to help me market my creative services and attract the type of clients I’d like to work with. Almost two years in, I’m actually in the process of rebranding my business and syncing it up with the blog to market myself and my creative services under one unified brand. What post on your blog most encapsulates you and why?



Wow, I had no idea Justine did all these things That being said there has never been a question about her talent. It is so nice to read all about her in this one feature. I am usually only seeing bits and pieces on social media and although they are always beautiful soundbites this feature is magazine worthy. Her work is absolutely out of this world and wish I had way more time to hang out on her blog.
Thank you so much FBC for featuring such a talented hard working professional.
This is such an inspirational pieces.
Kellie MacMillan from Princess & The Yard Ape
Thank you so much for the kind words and constant support Kellie. It means the world. 🙂 Glad you enjoyed the feature!
I love Justine’s gorgeous blog and try to check it out as often as possible. So glad you featured her great work!
Gee, thanks Colleen! I just finished reading your feature — I’m going to have to try that purple cabbage soup! 🙂
Justine, you’re pretty much a powerhouse! The FBC members are a very diverse, and incredibly talented bunch! (I loved and Pinned your first blogaversary post! and the tahini sauce/sweet potato fries… yum yum!)
Umm… look who’s talking! I’m so glad we stumbled on eachother’s blogs one day in an FBC thread, Lyndsay! I love keeping up with Coco Cake Land.
Thank you so much for the feature, Melissa and Ethan! You’re always in my corner and I know I speak on behalf of each and every one of FBC’s members when I say you guys rock and we couldn’t do it without you. Cheers!