When Food Bloggers of Canada was approached about supporting the Toonies For Tummies campaign led by The Grocery Foundation, the answer was a very quick and resounding "yes!" As an organization which promotes and supports the efforts of Canadian food bloggers, our decision was an easy one to make. Not to simplify what we do as food bloggers, but we essentially prepare food or eat out, photograph it and share it. There's obviously more to it than that, but when you get right down to it, that's what we do. And whether you're creating decadent cakes or blogging about eating for under $10 a day, it's still a luxury.
The numbers are staggering, one out of every six (1/6) Canadian children goes to school hungry. The Toonies For Tummies program is to help those children who don't have the "luxury" to start their day with breakfast. The Toonies for Tummies campaign raises funds for Breakfast for Learning and the Breakfast Club of Canada. And all it takes is $2 to make a difference.
From February 6 – 20, 2014 you can donate $2 in store at several supermarkets across Ontario and the Atlantic provinces. 100% of the funds collections will be donated to these breakfast programs, which provide nutritious meals to children in schools around participating stores. The goal of this campaign is to raise $1 million during this 2-week period. In 2013, funding from Breakfast for Learning and Breakfast Clubs of Canada provided support for 355,000 children between the ages of 4 and 18 benefiting from school-nutrition programs coast to coast. The average cost of a nutritious breakfast provided by these programs is just under $2.00 according to Breakfast Club of Canada and Breakfast for Learning, Canada’s two largest national organizations which combined helped serve 56 million meals and snacks.
How You Can Help
- Watch the Little Change, Big Change video here and donate online.
- Donate $2 in-store during the campaign period.
Participating stores in Ontario and Atlantic Canada:
- Co-op Atlantic
- Food Basics
- Galati Market Fresh
- Highland Farms
- Metro Ontario
- Michael Angelo’s
- Price Chopper
- Rabba Fine Foods
- Sobeys and more than 100 independent stores across Ontario and Atlantic Canada
- Start and keep the conversation going on Facebook and Twitter (#Toonies4Tummies)
- Share the campaign badge on Facebook and encourage others to donate.
- Pin the infographic below and encourage others to donate.
About the Grocery Foundation:
The Grocery Foundation is an Ontario-based not-for-profit, representing leaders from Canada’s grocery industry. It was established in 1979 to enrich the lives and well-being of children; providing them a hand up so they can learn and succeed. To date the Grocery Foundation has raised in excess of $75 million which has gone towards over 250 organizations across the province meeting a number of health and wellness needs including providing nutritious breakfasts and snacks for school-aged students across the province. Many Grocery Foundation companies and their employees also work as volunteers alongside countless community groups nourishing dreams, abilities and brighter futures. 2014 marks the 35th Anniversary of the Grocery Foundation. Follow them on Twitter @GroceryFndtn and @Toonies4Tummies.