FBC is excited to be partnering with Avery Products Canada!
In this campaign, we would like you to create a holiday gift from the kitchen recipe showcasing how Avery products make holiday gift-giving easy, personal, and exciting.
DETAILS AND DELIVERABLES
2 FBC members will be selected to create the following:
-
One (1) recipe blog post and TikTok video demonstrating how Avery products make holiday gift-giving easy.
-
The blog post will include:
-
A new and original holiday recipe made for gifting
-
Minimum of three images
-
Key messaging
-
Minimum of 1 non-follow link back to www.avery.ca
-
-
Social shares on each social media platform:
-
1x Facebook post & story
-
1x Instagram post, story & reels (same as TikTok video)
-
1x Pinterest pin
-
1x Twitter (if applicable)
-
-
A 1-2 sentence description of the recipe and 1 image may be shared on Avery’s website with a link back to the blogger’s post
-
Provide FBC with a 30-day analytics report of all social and blog stats to share with the client
-
The written posts will be reviewed by the client prior to being published
TIMING
Post and all social shares are to be completed next month (November 2022) during the client’s peak season.
Examples of recipe post ideas, but not limited to the following:
-
Homemade mixes (ie. cookies, brownies, soups, etc) dry ingredients layered in a mason jar labeled and tagged with instructions
-
Edible gift boxes (ie. cookies, chocolates, candies, etc) also labeled and tagged with a personalized message
-
Homemade jams, jellies, infused oils, extracts, and so much more!
Disclosure
-
All disclosures (post and social media) should adhere to the guidelines set forth by Ad Standards.
-
Blog post and social media will properly disclose the sponsored partnership with Avery Products Canada
-
On social media, the hashtag #Ad or #Sponsored, not #Spon, not #Sp must be used.
-
Disclosure for social media should be evident at the end of the tweet, IG, FB, etc.
-
Sponsored disclosure content mention should be at the top of the blog post
-
Avery Products Canada and FBC must be tagged on all social media
-
Avery Products Canada and FBC may share posts and photos on social media (Twitter, Facebook, Instagram), with credit given to bloggers.
SELECTED BLOGGERS WILL RECEIVE THE FOLLOWING:
-
Payment of $1200
Bloggers will invoice Food Bloggers of Canada. (Invoice details will be provided for those that are selected).
HOW TO APPLY: Fill out the form by clicking here. Deadline to apply is Oct 28th, 2022 11:59pm ET
Please feel free to message me if you have any questions or concerns. All the best and have a great day!
Lily
You can unsubscribe any time!
Leave a Reply