Name: Asima Arora
Blog name: Haute Sucré
Where were you born? Toronto, Ontario
Where are you living now? Toronto, Ontario
Why did you start your blog?
After graduating from Le Cordon Bleu, my family and friends were constantly asking for recipes and I wanted a place to permanently put my recipes for their reference so I had decided to start a blog.
How did you decide on your blog name?
My husband and I were trying to decide on a name and we wanted a name that referenced my love of food, art and fashion. Food isn’t just food, but an artform that I wanted to express as I was now ready to share my French Culinary adventure in Paris with friends and family. Haute Couture is the love for High Fashion and therefore we decided on Haute Sucré as my blog name as it represents my love for French pastries and willingness to experiment with food.
What do you blog about?
I blog about recipes that that appeal to people who have a passion for cooking and baking both in the traditional and non-traditional sense. For example, I took a grilled cheese sandwich and put it to the test in a waffle iron or a Mousse topped with fresh Lychee Jelly served in a Martini glass. As people became more interested in my food photography on Instagram; the requests started to come in requesting the recipe. Sometimes I blog recipes that people requested from photos on my Instagram account. I try to keep my recipes interesting, simple and fun since my number one fan is my four year old son and is always keen on helping out in the kitchen.
What post on your blog most encapsulates you?
My post on Peanut Butter Pancakes. I love breakfast and these pancakes are out of this world, and they’re gluten and dairy free!
Which post do you wish received more love and why?
My post on Blueberry and Lemon Yogurt Cake. It was such a fun summer cake to make and to take to parties, it was a real hit at the BBQ’s! It also received quite a bit of media attention as it was featured on Travel + Leisure’s Facebook page as well as numerous other Food Magazines this summer.
Which post’s success surprised you and why?
My Thanksgiving post on Apple Pie! It was a real hit and many people tried out my recipe. I didn’t think it would be so popular as it is just Apple Pie, but it made me realize that sometimes readers just want something easy and comforting. Pie evokes childhood memories and it’s the ultimate comfort food during the holidays!
What’s your biggest challenge as a blogger?
The biggest challenge to blogging is creating unique recipes that are easy enough to make or taking a challenging one and simplifying it enough that readers would be willing to try it out.
Share a couple of your favourite food blogs to read. Why do you like them?
I follow a wide variety of people from all walks of life including major fashion houses to the Sartorialist. It's great to get a fresh perspective and see what others are doing and creating. One of my favourite accounts is @_foodstories_ run by two individuals who are foodstylist and photographers from Berlin.
Favourite food - care to share a recipe or a restaurant destination?
Having dined at many restaurants around the world, one of my favourite restaurants is Le Relais de l'Entrecote on rue Marbeuf in Paris. It's not a Michelin star restaurant, but has a simple classic French menu and their specialty is a steak served with a secret sauce and crispy frites. Their secret sauce always keeps you guessing what’s in it. Even after years of visiting Le Relais, the food is the same as well as the service.
What are you working on next for your blog?
I am working on a ‘waffled’ series…stay tuned!
What else should we know about you that may or may not be in your “About Me”page?
I enjoy traveling and have been fortunate enough to travel the world from a very young age and it has broadened my horizons and as well as my palette. It has helped me grow as a person and has allowed me to create my own unique style of cooking and baking. Also, studying in France has given me an edge on my patisserie skills, but it also increased my cooking confidence.
I also enjoy teaching cooking and baking workshops. Most recently, I had the pleasure of teaching a kindergarten class where we baked and decorated gingerbread men for the holidays. It was a fun experience!
What makes your blog unique?
My blog is dynamic in the sense that I write my blog posts based on what I am working on during the week or month. Whether that includes what I am cooking for dinner that night, or what I am working on for a client. It’s not really pre-planned, but usually based on, and often driven by what is going on within my social media channels. For example, if I post photos on Instagram that turn out to be very popular and create an interest and demand for recipe requests, this often leads to a post.
What’s your Favourite FBCFeature?
I enjoy reading the features section and learning more about fellow bloggers. The recipe section is also great for inspiration as well as the resources section. It’s great to be able to access valuable information that is readily available and useful.
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