On the first and third Monday of every month on her YouTube channel, food trends expert Dana McCauley gives us the lowdown on the trends that are happening in the food world. Stop by FBC on following Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!
Do you know your Target Market?
Articles about demographics are usually written for marketers and people who run businesses. But when you think about it, knowing who reads your blog is as important to you as it is to Tide to know who buys their laundry detergent.
Even if your audience is small and you know each of your readers personally, the fact is you are drawing assumptions about what they’ll like to read and tailoring your content appropriately. Even more important than knowing who is currently reading your content is knowing who you want to attract to your content and planning your posts and adding tools for sharing and interacting with your content appropriately.
While not all of you are hoping to make money from your blog -- and some of you may care more about self-expression than about attracting new readers -- I’m guessing the majority of you blog with the goal of attracting readers who either want to buy your product or buy the products of potential advertisers who may pay you to display their ads.
To help supplement your demographic insights, here are two Food Trends TV videos that explore the needs of Millennials, the group that by 2017 will have the most buying power in our economy:
Meet Millennial Mom: https://www.youtube.com/watch?v=ZYgfivETFcI
Hungry for more info about this and other demographic groups? Check out this great book on marketing to millennials with kids.
Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Dana is also the Executive Director of Food Starter, a food business incubator that helps entrepreneurs bring new food products to market. Dana is also a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on Twitter for daily insights about her dog and for breaking news about what she’s making for dinner.