Every Monday on her YouTube channel, food trends expert, Dana McCauley gives us the low down on the trends that are happening in the food world. Stop by FBC on Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!
Last fall I started seeing increasingly more frequent mentions of Turmeric’s health attributes in my daily research. I became curious about this ingredient which, for me, has always been a pantry staple grabbed when making curries but never something I added to recipes to increase their health profile.
Whenever I encounter food news that makes me go ‘hmm’, I add a note to my mental trend tracking radar screen. And, if that item keeps getting mentions and related menu items or products start to be launched, the word moves closer into the middle of the diagram.
While turmeric is still nowhere near the centre of the trend radar screen where mainstreaming foods hover, I have noticed that it’s gaining momentum and that the products being launched are gaining traction with consumers. That means it’s a good time to feature turmeric on Food Trends TV!
Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Recently Dana launched a YouTube channel called Food Trends TV. Weekly on Food Trends TV she examines current food trends in her own original videos; daily she curates great quality food trend content created by others in the Playlist section. Dana is a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on twitter for daily insights about her dog and for breaking news about what she’s making for dinner.