Every Monday on her YouTube channel,  food trends expert, Dana McCauley gives us the low down on the trends that are happening in the food world.   Stop by FBC on Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!

Food Trend TV: Turmeric | Food Bloggers of Canada

Last fall I started seeing increasingly more frequent mentions of Turmeric’s health attributes in my daily research. I became curious about this ingredient which, for me, has always been a pantry staple grabbed when making curries but never something I added to recipes to increase their health profile.

Whenever I encounter food news that makes me go ‘hmm’, I add a note to my mental trend tracking radar screen. And, if that item keeps getting mentions and related menu items or products start to be launched, the word moves closer into the middle of the diagram.

While turmeric is still nowhere near the centre of the trend radar screen where mainstreaming foods hover, I have noticed that it’s gaining momentum and that the products being launched are gaining traction with consumers. That means it’s a good time to feature turmeric on Food Trends TV!

Want to learn more about Turmeric and get some recipe ideas? Check out our Spice Box post on Getting to Know Turmeric.


Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Recently Dana launched a YouTube channel called Food Trends TV. Weekly on Food Trends TV she examines current food trends in her own original videos; daily she curates great quality food trend content created by others in the Playlist section. Dana is a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on twitter for daily insights about her dog and for breaking news about what she’s making for dinner.

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2 Comments

Janice Lawandi
Reply

One of my first PhD projects (in 2010) was testing the “active” ingredients in many foods that are associated with health benefits, and seeing if those molecules had an effect on a protein that has been linked to Alzheimer’s disease (the amyloid beta protein). I was testing resveratrol (from red wine), epicatechin gallate from green tea, and even a curcumin compound from turmeric. I loved the idea, but my research was pretty inconclusive, sadly. Of course, that doesn’t mean it doesn’t have benefits. It could have been my methods and techniques 😉

I love the idea of using different ingredients and varying spices, but I really hate when people jump on the “this ingredient is full of antioxidants” and “this spice added to your meals will give you so many health benefits”. There’s a lot of crap is circulating on websites without any references to back the claims. It irks me. And then everybody starts blogging about adding turmeric to milk and bee pollen to smoothies… It amazes me how all these writers don’t feel at all responsible for their claims of added health benefits, but I suppose they believe what they are writing.

Sorry, I’m rambling and I’m not sure I even answered your question!

Dana
Reply

Hey Janice,
This is a good ramble because it makes a good point: just because a food product says it contains healthy ingredients, it doesn’t mean that they are going to impact your health in that format.

Thanks for sharing.

Dana

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