On the first and third Monday of every month on her YouTube channel, food trends expert Dana McCauley gives us the lowdown on the trends that are happening in the food world. Stop by FBC on following Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!
It’s easy to dismiss food fads as being clutter and a distraction from what is really going to impact mainstream eating habits. But I’ve learned that paying attention to fads is actually helpful for trend trackers who want to create content and products that will be relevant in the future. As it turns out, understanding the essence of the appeal that makes a fad flourish, can offer true insight into what will take hold and become a trend with the potential to become mainstream.
Take the Atkins Diet. This eating craze extended its greasy fingers around North American breakfast, lunch and dinner menus and then it squeezed as tight as it could until the blood drained from its hand and it lost its grip for good. While the diet itself proved to be unsustainable (who can live without cookies, bread and pasta?), it did teach consumers and nutritionists to think harder about the role individual nutrients play in maintaining a healthy body weight. Likewise, we all learned that eating protein can help us to control our hunger. The result? Protein became king with healthy eaters and no carb diets were replaced by ones that emphasize eating whole grains.
The videos below highlight trends that are directly linked to this echo trend. I hope you find them insightful!
How Eggs got Cracking
The Grass Fed Mooo-vement
Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Dana is also the Executive Director of Food Starter, a food business incubator that helps entrepreneurs bring new food products to market. Dana is also a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on Twitter for daily insights about her dog and for breaking news about what she’s making for dinner.