Every Monday on her YouTube channel, food trends expert, Dana McCauley gives us the low down on the trends that are happening in the food world. Stop by FBC on Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!
I don’t usually focus much attention on diet trends and fads but every once in while it becomes necessary. For instance, when something like Atkins or Gluten Free has a significant impact on the grocery and foodservice industries, trend trackers need to study up and have opinions about how their clients can capitalize on the trend with minimal, smart investment. Likewise, when a diet is just so convoluted or confusing that people keep asking what the heck it’s all about, it’s time for me to become an educator. Such is the case with Raw Food. The Science behind this diet is thin and the various claims and practices found online make clearly defining this diet very difficult. In fact, acceptable forms of Raw eating vary from those who consume only plant based foods to others who still say the diet can include uncooked red meat and fish.
I did discover one solid truth about the Raw Food Diet: there are ways for almost all food businesses – including blogs – to get in on this trend and offer information and products that people who are curious about raw eating can easily try out in a trusted environment.
I’m curious how many of you have added tags and key words to your recipes and posts to make them accessible to people curious about the raw food diet?
Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Recently Dana launched a YouTube channel called Food Trends TV. Weekly on Food Trends TV she examines current food trends in her own original videos; daily she curates great quality food trend content created by others in the Playlist section. Dana is a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on twitter for daily insights about her dog and for breaking news about what she’s making for dinner.