FBC is excited to be partnering with Mushrooms Canada again!

In this campaign, we would like you to show how Mushrooms Make Meals Better by incorporating them into breakfast, lunch, and dinner. Bloggers will share key messaging about how versatile mushrooms can be when it comes to health benefits, sustainability, and flavour.

The Details - Blog Post and Social Media

3 FBC Members will be selected to create one recipe blog post (either a breakfast, lunch, or dinner recipe) to live on the FBC website.

  • The content is to be provided to FBC by June or July (further details will be provided for those that are selected)

  • Create a simple and accessible mushroom-inspired recipe for everyday home cooks using mushrooms grown in Canada

  • Post and recipe should focus on each of the three pillars (health, sustainability, flavour).

  • Minimum of 2 images

  • Minimum of 1 no-follow backlink to https://www.mushrooms.ca

The post will be supported with the following on social media tagging the appropriate accounts which will be provided in the campaign brief.

  • 1 Instagram Post

  • 1 Instagram Story

  • 1 Facebook Post


  • All disclosures (post and social media) should adhere to the guidelines set forth by Ad Standards.

  • Blog post and social media will properly disclose the sponsored partnership with Mushrooms Canada

  • On social media, the hashtag #Ad or #Sponsored, not #Spon, not #Sp must be used.

  • Disclosure for social media should be evident at the end of the tweet, IG, FB, etc.

  • Sponsored disclosure content mention should be at the top of the blog post

  • Mushrooms Canada and FBC may share posts and photos on social media (Twitter, Facebook, Instagram), with credit given to bloggers.


  • Payment of $1000

  • Since the content will live on the FBC website, all photos and recipes will be credited to the blogger with do-follow backlinks from FBC (DA 55)

Bloggers will invoice Food Bloggers of Canada. (Invoice details will be provided for those that are selected).

HOW TO APPLY: Fill out the form by clicking here. Deadline to apply is May 6th, 2022 11:59pm ET

Please feel free to message me if you have any questions or concerns. All the best and have a great day!


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