The 31 Day FBC Blog Challenge Day 3: Bios and photos | food bloggers of canada

The 31 Day FBC Blog ChallengeThroughout January we will be running our 31 Day Blog Challenge: 31 days to clean up, grow and improve your blog.  What better time than the start of a new year to get things sorted and ready to go for a brand new year of blogging?

We'll be sharing 31 tips, ideas, and strategies for you to get things in order and make blogging easier.  This is Day 3.

Today we'll take yesterday's task of updating Contact Info a step further and address bios and profile photos.


Update Your Bio

First of all, your blog should have an About Me page.  If it doesn't, you need to do that first.  An important part of blogging is connecting with your readers and they want to know who you are!  It doesn't have to be in depth but it should tell them who you are, why you're blogging, perhaps where abouts you're located, and what you blog about.

If you work with brands or hope to, this is even more critical.  PR companies will head here first and they want to know:

  1. who you are
  2. where you are
  3. if you are open to opportunities
  4. what you blog about and what you don't blog about
  5. how to contact you

Let your personality shine through on your bio page and include a few links to past posts you've written that you think showcase your style and best work.  If you have a media kit, this is a good place to link to it.

RELATED:  The January Blog Challenge Day 25: Use Your Email List

Your about page or bio should be revisited regularly.  Our blogs evolve, our lives evolve and if you are looking to work with brands or pursue freelance work it's critical that your bio is current.

Update Your Photo

You should have a photo of yourself unless you choose to be anonymous for various reasons (privacy, you're an anonymous restaurant reviewer etc).  People connect with faces and like to see who is behind the words they read.  It helps build a community around your blog

And let's be honest,  if you're still posting that photo of yourself in your mid-twenties and your mid-twenties was 10 years ago, you need to update.

Take It Further: make sure you have an active gravatar that uses your photo so that whenever you comment on another blog your photo goes with you - you become easily recognizable.  To keep consistent, use the same photo for your personal twitter and google plus pages (you will likely use your blog's logo on your Facebook page).

Spend 30 minutes today getting your about page and photo updated and you'll be ready to meet new fans!


Categorized:: 31 Day Blog Cleanup, Resources, Marketing & PR

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Joanne T Ferguson

G’day! Happy New Year to you and your family! May it be the best one yet!
I was wondering…I have the same photo throughout my social media…do you think it makes a difference if the active gravatar is not in the same color or design of the blog? Just curious and thank you in advance…will be looking forward to the challenges each day too!
Cheers! Joanne

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