Welcome to our annual January Blog Challenge: 31 Days To Clean Up Your Blog. What better time than January to sit down and review your blog? Over the 31 days we'll be sharing 31 tips, ideas, and strategies for you to deal with all those pesky maintenance tasks, take steps to grow in the new year and make blogging easier.
Day 2: Updating Your Contact Information
January is a great time to update your contact information. Make sure you've got the following very visible on your site (both on desktop and mobile versions):
- a current email address that you check regularly and that's easy for readers to find... OR
- if you're not comfortable having your email address visible, make sure you have a working contact form that's easy for readers to find and fill out.
- you can also provide both!
Take 5 minutes right now to make sure you're all up to date.
No Contact Info? Fix That. Now.
No contact info on your blog? Fix that.
You never know who's reading your blog. There's a lot of quiet listeners out there - PR people, book editors, art directors, marketing managers, other bloggers and more. They scout talent: talented writers, reviewers, photographers, stylists, recipe developers.
Ask virtually any blogger who's been around for at least a year - we've all had that email that shocks the beejeebers out of us from somebody we had no idea was reading our work - and they want to connect. Not in a public tweet, or with a message on your Facebook page but with you, in a private medium.
When they want to connect... make it easy for them!!
Yes, you will likely get a lot of irrelevant press releases and opportunities thrown at you, but you'll also get some gems and that makes it worth it.
There's a lot of talented bloggers out there and it's easy to hop over to the next blog on the list if you can't quickly connect with your first choice. Don't let that happen to you.
Take 20 minutes to add a current email address or a working contact form in an easy to find spot on your blog. And get ready to connect!
Are business cards still relevant in today's world? Surprisingly, perhaps, they are! They're great for networking events, conferences, press trips or anywhere where somebody asks you what you do. Hand them a card! There is something about receiving something tangible in your hand that makes you remember it.
An attractive or unusual card is also a conversation starter and that allows you to make an even stronger first impression.
Cards also have a habit of getting pulled out of pockets and purses, reminding somebody days or weeks later that they met that really cool person at that fun event and they'd like to connect again. They also get passed on to other people. You might have given a card for your gluten-free site to your dentist and she might have passed it on to her newly diagnosed celiac sister-in-law who needs some help figuring out what to eat!
You can purchase 100 business cards for a really reasonable price. Sites like Vistaprint run regular specials and have lots of resources to make it so easy for you to create your own cards. If you're planning to redo your logo this year, ask your designer to make you a business card template at the same time!
If you already have business cards, double check to make sure that they're still up to date. If not, it's time to order some new ones!
Bonus Points: update your email signature or create one if you don't have one. Include your first and last name, your website address and any other contact details you want listed. These may include a phone number, a link to your social media profiles and even a title. It's like a mini business card at the end of your email!
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