Self-promotion. Everyone does it.
- Some do it well.
- Some do it poorly.
- Some do it shamelessly.
- Some are so good at it, you don't even know they're doing it.
I'm not sure if there is a right or wrong way to promote yourself. At the end of the day, it really depends on what you're comfortable with. There is however, a fine line between promoting yourself respectfully and pimping yourself without regard.
I've likened it to being no different than that person who brags incessantly about themselves at a party or that individual who talks on their cell phone at a coffee shop with no care to polluting the air of those around them. It's how they are wired and to them it's "normal". Even though, those at the party or the coffee shop will likely shake their head in amazement.
Nowadays, all the social media platforms are meshing together, if you follow someone on Twitter, it's likely you're now friends with them on Facebook, which also probably means you "like" their Facebook page. If they happen to have an iPhone (and now Android), then you probably follow their feed on Instagram. And don't forget about Pinterest, StumbleUpon, Google+ (speaking of self-promotion, does anyone use that?), etc.
You know what all that means? It means we're seeing variations of the same thing over and over again (and they're seeing whatever you're pushing out). I haven't even begun to mention people who link their tweets to Facebook or the automatic from Networked Blogs to Twitter or Facebook.
Bottom line, we're well on our way to overwhelming ourselves and those around us.
We're all doing it, so what kind of self-promoter are you? And more importantly, are you aware of it?
This article was written by Ethan Adeland, co-founder of FBC and author of Tastes Better With Friends. He is a writer, iPhone picture-snapper, traveler and experimenter in the kitchen. He currently resides in Vancouver, BC. Twitter: @EthanAdeland