Video content continues to grow in popularity with no signs of slowing down. If you're still feeling intimidated by creating food video then maybe these 7 ways you can earn additional blog revenue through video will change your mind!
Editor's note: This article contains affiliate links
The food blogging industry is getting more saturated by the minute! There are over 2 million blog posts published every single day on the already existing 500 million blogs, plus, tens of thousands of new blogs are launched every month.
With so much competition, how in the world are we supposed to stand out? How do we get our word out? How do we say “Hi, hello, hey, LOOK AT ME! I’ve got an awesome recipe for you.”?
The answer was pretty simple to me when I asked myself those questions: VIDEO!
You might think, oh but there are so many people making videos lately, isn’t that super saturated already, too? No!
The reason you feel like there's video everywhere is because it’s simply ranking better across all algorithms. Mouthwatering photos and promising recipe titles aren’t enough anymore to get people drooling.
Most people find videos more engaging and memorable and the fact that mobile video consumption is rising 100% every year (Insivia) speaks for itself.
Getting your content out there more easily isn’t the only reason to love video though, the best part about video is that it’s an amazing tool to generate more money for your business!
You don't have to appear on camera but if you're willing to give that a try, you can open up even more revenue streams. (Here's some tips on how to get comfortable on camera)
So let's talk about 7 ways you can create new revenue streams for your blog using video (because who doesn't like making more money??)
1. More Traffic = More Ad Revenue
OK, ad revenue likely isn't a new revenue stream for most of you but it's worth mentioning because, with the increased impressions and reach that video can bring across all platforms (Google, facebook, Instagram, Pinterest, etc.) click-throughs to your website rise tremendously and that generates a considerably nice amount of extra ad revenue!
A viral video on Facebook can not only generate an impressive number of click-throughs that translate to ad revenue but they can also catapult your content on to page one of Google within a couple of days which can also have a big impact on your traffic!
Video ad units on your website can also generate some good additional revenue via your ad network.
2. More Social Media Growth = Better Sponsored Post Payments
Since 92% of users watching video on mobile will share it with others (Wordstream) your social media accounts grow at a much faster rate than when sharing exclusively links or photographs.
More followers and reach equal more click-throughs, which obviously generates more ad revenue as we already noted. But, more followers and reach also typically mean that you can raise your sponsored post rates because you're reaching a wider audience!
3. Additional Sponsored Content Opportunities
Video as a means of showing a recipe and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the best way to go.
You will not only get more sponsored post opportunities if you offer video as part of your package but you are also able to charge a lot more for the job.
It also means you can do platform specific sponsored content such as an Instagram only sponsored video or a YouTube sponsored video. In some cases, there are sponsors out there who work almost exclusively with video content so now being able to offer them a vehicle for their products or services gives you a new client base to work with.
4. Monetizable Videos on YouTube and Facebook
YouTube is the second largest website in the world with 2018 US YouTube ad revenue estimated at $3.36-$4.43 billion. (Business of Apps) The only way to get a chunk of that is by creating and uploading video to the platform! If YouTube intimidates you check out some of these 10 tips for starting a YouTube food channel.
There are minimum requirements you must meet before you can earn ad revenue on YouTube (as of right now you must have 4,000 hours of watch-time for your videos in the last 12 months and at least 1,000 subscribers) so the longer you delay starting on YouTube, the longer it will take before you can run ads. So get started today!
Not only can you earn ad revenue on YouTube but as your channel grows a whole host of other revenue channels open up to you on the platform like Super Chat, Channel Memberships and more!
And as of 2019, Canadians also have access to video monetization on Facebook, too.
So now you can monetize the same content double, once on Youtube and once on Facebook. How awesome is that?
5. TV Appearances
If you're willing to appear in your videos, that can open you up to the world of TV appearances. Both local and national daily daytime tv programs need to fill up a lot of content hours and are always looking for people who are comfortable on camera who also bring good content ideas to the table.
Payment can vary widely from market to market with TV segments but your videos can act as a show reel that you can pitch to tv producers and, you may even be able to work some sponsored products into your tv spots for additional income.
6. Getting a Book Deal
Books and video may seem to be at opposite ends of the content spectrum but they're not!
Publishers are looking for people who are not only good cooks and recipe developers, but who have an interesting story, niche and... an audience!
Publishers need authors who have an audience to promote to and who are comfortable doing promotion. By showing that you're comfortable in front of the camera you immediately open up more book promotion opportunities - like TV and live appearances. And those can increase your books sales as well!
7. Make Videos For Others
And last but not least, video creators are highly sought by brands and other big bloggers! They need people who can take their content and transform it into video.
So while your blog is still growing and not yet at a place to be monetized you can take advantage of your video skills and create food videos for others.
Short 60-second hands-in-pans videos currently run at between $250-$1,000 per video. That means this could open up a whole new career path.
How To Learn To Create High-Quality Food Videos
You can absolutely learn to create amazing food videos all on your own. Many, many, many before you have done just that. Including me.
Google and YouTube are your best friends here. You can learn absolutely everything you need by diving into all the free tutorials you can find. This, in combination with “learning by doing” will eventually get you to the point where you can monetize video and your business in all the ways I explained above.
It can, and most likely will, take you about 6-12 months to create videos you will be proud of. For me it was about 1 year into video making that I felt super proud of my videos.
If you wish there was an easier and quicker way, however, my blogger friend Brita and I have created the Food Video Academy (this is an affiliate link for Food Bloggers of Canada) where we teach you
- how to shoot the most mouth-watering hero shots
- how to make transitions from one scene to the other
- how to film hosted YouTube-style videos
- how to repurpose your filmed footage for success on all the different channels (Facebook, Instagram, Youtube, Facebook Watch, IGTV…)
- how to edit all of it in Premiere Pro
- how to make money with video
The course comes with a private Facebook Group where you can ask questions or simply have us hold your hand throughout the process of learning. We are looking forward to having you join our Academy and become a food video pro in no time at all.
- 10 Tips For Creating Great Food Content For Your YouTube Channel
- 8 Great Places to Find Royalty Free Music For Your Videos
- What NOT To Do When Making A Food Video
Lorena Grater is a German/Peruvian currently living in Montreal. She is a food blogger and self-taught food photographer and food filmmaker for her blog, Green Healthy Cooking. Video plays a big role in her business strategy and she has created hundreds of food videos, both fast-paced "hands-in-pans" and hosted longer YouTube-Style ones. Food filmmaking has been her #1 asset to make her food blog business grow 10-fold over the course of one year.