Name: Giselle Rochford
Blog name: Diary of an ExSloth
Where were you born? Trinidad and Tobago
Where are you living now? Waterloo, Ontario
Why did you start your blog?
I started reading blogs when I moved to Mississauga for co-op in 2012 and didn’t really know anyone. And a few months later I decided to start one myself because it seemed like a fun way to ‘meet’ people who were interested in the same things
How did you decide on your blog name?
My roommate at the time was actually the inspiration behind it. She would call us sloths for lazing around and watching movies all weekend so when I finally decided to start a blog about my newfound fitness journey ExSloth seemed appropriate.
What do you blog about?
I started off blogging about fitness but somewhere along the way I transitioned into sharing more and more healthy recipes. These days I blog about healthy living in general, with a big emphasis on easy dairy-free, mostly plant-based recipes.
What post on your blog most encapsulates you and why?
Blogging can be a bit superficial at times, which is fine because your entire life doesn’t need to be out on the internet. But sometimes it’s nice to get real and show people what’s going on behind the scenes. And this post on the true life of a blogger, complete with all the recipe fails, does just that. A close second would have to be this post which was one of the first times I really let my true sarcastic voice loose on the blog.
Which post do you wish received more love and why?
Probably these orange poppy seed donuts. I remember being really happy about how the images turned out and I got excellent feedback on the recipe itself from my friends. But it’s had a pretty mediocre performance on social media for some reason.
Which post’s success surprised you and why?
I remember being very unsure about the images of this shredded tofu pesto sandwich before I posted the recipe and I actually held off for a couple weeks with the intention of reshooting it. But eventually I posted them as they were and the post ended up doing really well on Pinterest which was a nice surprise.
What’s your biggest challenge as a blogger?
I’d say staying positive. Blogging and social media can be very fickle and it’s easy to be discouraged when you see a dip in traffic or likes or comments or something like that. Focusing on the good stuff is sometimes easier said than done.
Share a couple of your favourite food blogs to read. Why do you like them?
I read a lot of blogs but off the top of my head I’d have to say that some of my favourites are Running with Spoons, The Healthy Maven and Emilie Eats because all of those ladies are genuinely nice people I love interacting with online. And it doesn’t hurt that they share amazing recipes I know I’ll love.
Favourite food - care to share a recipe or a restaurant destination?
Hands down these flourless brownies. They remind me a lot of brownies I used to get from local bakery as a child and I tried to find something similar for years after they changed owners but nothing ever came close. Turns out the secret was crunchy peanut butter.
What are you working on next for your blog?
I just started a new series on the blog called Ice Cream Sundays that I’m pretty excited about. I’ll be sharing frozen treats every Sunday for the next couple of months in honour of summer (a.k.a. my favoruite season). Once that’s done, my next project will be figuring out how to start incorporating video onto the blog.
What else should we know about you that may or not be in your “About Me” page?
This one is on my about page but I’ll say it anyway: I’m an avid reader. I don’t think a day goes by that I don’t read a book or at least part of one. I’ve loved reading for as long as I can remember and my book count for the last year is definitely in the hundreds.
What makes your blog unique?
I like to think it’s my no-nonsense approach to healthy living. My recipes are pretty simple because I know most people don’t have a tonne of time to spend in the kitchen. I also try not to sugarcoat things on my blog and I let my readers know when I’m struggling with staying healthy and what I plan to do about it. I think they appreciate the realness, for lack of a better word.
What part of the FBC site do you find most useful?
The blogger resources tab is definitely the one I gravitate towards the most. Lots of helpful tips in there.
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