This week we're proud to kick off a partnership with one of FBC earliest supporters, food trends expert, Dana McCauley.  Evrey Monday on her YouTube channel, Dana gives us the low down on the trends that are happening in the food world.   Stop by FBC on Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!

Food Trends TV: How Eggs Got Cracking

There are very few trending foods that most aware food people don’t know about; however, if I had to identify one, it would be eggs. How many of us realize that we’re eating about 5 dozen more eggs per person per year than we did 20 years ago?

This example supports my belief that if you’re going to track trends, you need to be reading statistics. If it weren’t for research published by Stats Canada, the USDA and various egg marketing boards and associations, I never would have realized how much egg consumption has grown or had reason to think about what caused us to make this dietary change.

You may say ‘who cares?’ about these hidden trends, but they’re important to study so that you can plan blog content, invent new recipes or develop food products that people really want and will use. It’s not enough to just walk around grocery stores and attend trade shows if you want to have a full picture of the consumer behaviour that affects the food business.

Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Recently Dana launched a YouTube channel called Food Trends TV. Weekly on Food Trends TV she examines current food trends in her own original videos; daily she curates great quality food trend content created by others in the Playlist section. Dana is a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on twitter for daily insights about her dog and for breaking news about what she’s making for dinner.

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2 Comments

Tammy
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LOVE your video! Reminds me of the Janes days when you held an insights meeting:)

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