On the first and third Monday of every month on her YouTube channel,  food trends expert Dana McCauley gives us the lowdown on the trends that are happening in the food world.  Stop by FBC on following Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!  

Food Trends TV: Much Ado About Matcha

Matcha, a pure, specially grown and processed green tea, is having more than just a moment. Research shows that year-over-year product launches of foods that feature “matcha” on their label are growing quickly. Same goes for foodservice menus that feature matcha to leverage its reputation as a premium health food.

No doubt, experienced food and nutrition bloggers already know the advice I’m about to share; however, just in case anyone reading hasn’t stopped to think about how best to deliver healthy eating tips to their readers, I’m going to share my advice now: To write a responsible blog post about a so called ‘super food’ you need to do your research and make sure that you understand how much and in what format an ingredient needs to be used to deliver its inherent health benefits to the people who eat or drink the end product.

I choose this week’s Food Trends TV post to share the above insight for a specific reason. When I was doing research on the Matcha trend I found countless posts about how including matcha and other green teas in our diets can boost immunity, kick start our metabolisms and generally enrich our health. However, I also found lots of times when this well-meant message was accompanied by a recipe for a cake or macarons – foods that may taste great when made with matcha but that don’t necessarily deliver robust health benefits in such formats.

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Not only do I hope you enjoy the latest episode of Food Trends TV, I hope you’ll let me know what you like best about matcha. Does it appeal to you as a flavour, health food, or both?

Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Dana is also the Executive Director of Food Starter, a food business incubator that helps entrepreneurs bring new food products to market.  Dana is also a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on Twitter for daily insights about her dog and for breaking news about what she’s making for dinner.

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