Every Monday on her YouTube channel, food trends expert, Dana McCauley gives us the low down on the trends that are happening in the food world. Stop by FBC on Tuesdays for a little extra insight from Dana on how you as a food blogger can use this information in your work!
I chose hard cider as a topic for this week’s Food Trends TV segment because it’s an amazing example of something that had to wait for its time to trend up. Just like cupcakes -- which lingered in the baking background for decades before they became ‘all the rage’ -- hard cider was always there but didn’t flourish until the time was just right.
I had two formative cider experiences in my early twenties. The first was in France where my mother and I discovered the low alcohol, unfiltered farm house ciders of Normandy – delicious! Each one was unique and distinctive to the farm where it was produced. A couple of years later I visited a friend who was studying in Scotland. There I discovered the amazing variety of local sparkling ciders being brewed and sold at Scottish corner pubs. Coming back to Canada I missed these wonderful drinks and always wondered why, in a province like Ontario where apple trees flourished, I had to buy imported cans of Strong Bow if I wanted to enjoy a hard cider.
Fast forward a couple of decades and a true cider culture has suddenly blossomed not just where I live but also in many other provinces and states in North America. Cider has finally arrived!
Dana McCauley is a seasoned marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Recently Dana launched a YouTube channel called Food Trends TV. Weekly on Food Trends TV she examines current food trends in her own original videos; daily she curates great quality food trend content created by others in the Playlist section. Dana is a recovering cookbook author, blogger and food trend correspondent for morning shows such as Breakfast Television and Canada AM. Follow @DanaMccauley on twitter for daily insights about her dog and for breaking news about what she’s making for dinner.